With the rebrand underway to release a newer and more luxurious line of Herbal Essences: biorenew products, the brand was looking for fresh social content that would personify their boho-chic aesthetic.

These illustrations are meant to call back to the premier Herbal print ads and packaging that featured classic art nouveau-inspired illustrations. Teaming with influencers to regram this specialized astrological content, these “Hair-o-Scopes” are part of an ongoing monthly series to be used on the Herbal Essences social channels.